About Us

The owner is 149 cm tall, so she knows firsthand how frustrating it can be for petites to find clothing—especially pants—that truly fit. Why are styles designed specifically for petite heights still so rare? That question sparked the idea for “abbrev.”.

The name “abbrev.” comes from “abbreviation”. Just as an abbreviation shortens a word, petites are often “left out” or overlooked in mainstream fashion. By shortening “abbreviation” to “abbrev.”, I want to flip that meaning: to edit out the ill-fitting and create styles that save petites time, effort, and the need to compromise.

Our mission is simple—deliver thoughtfully designed pieces made to celebrate small frames, so you never have to settle again.